Monday 20 September 2010

Research into Target Audience

I have begun research in to my target audience. I create a questionnaire that will aide my understanding of what my target audience like about the horror genre and  also help me create my publication around my target audience. 25 people took the questionnaire.

1. What Gender are you?
Male
Female

2. What age group are you in?
15-18
19-24
25+

3. What time of year would you watch a horror film?
Autumn
Winter
Spring
Summer

4. What makes you want to see a horror movie?
Advertisement
The Actors
The Storyline
The Trailer

Other

5. When watching a Trailer for a Horror Movie what do you think makes it effective?

The Music – Suspense
The Shots used
The Pace – Fast or Slow
The small clips of film-making you want to see it

6. When watching a horror movie what scares you the most?
Based on a true story
Home made Movies (Paranormal Activity)
Psychological aspects
Psychotic Killers
Strange Creatures/ Masks.
Other

7. What make horror appeal to you?
Actors
Props/Costumes
Location
Plot

8. What type props would you want to see in a horror film?
Knife/Axe
Chainsaw
Gun

Other

9. What location would you want to see?
Haunted house
Mansion
School
Forest
A house

Other

10. What would you say are the worst aspect of a horror film?
Boring storyline
Poor acting from actors
Does not look real
Not scary enough
Other

11. In the opening of a horror movie, how much of the plot do you think should be revealed?
As much as possible
As little as possible
Not at all

12. Do you think you’re like for horror will change in the next 5 years?
Yes
No
Don’t think so

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