Evaluation Q3 - What have you learn from your audience feedback?

To help me access the effectiveness and quality of the trailer, I collected audience feedback that will help be improve my evaluation as a publicity campaign. I began uploading my trailer, film poster and Film magazine on to a Facebook which is a very popular social network site that my target audience use to talk to socialise with friends and family. i though by using Facebook will help receive audience feedback.

Blackwood Forest Facebook Page(link)

When I upload the my production onto on to Facebook my target audience began to feedback on what they though of the publicity campaign. This helps with my assessment of my Trailer, Film Poster and Magazine Cover

Here are some if the comments below:

Although this method was very be effective, I only to gain a limited amount of comments on the Facebook page meaning I was not able to gather enough evidence. I had a good think and felt that the best way to get feedback was to go out to my target audience and get feedback. I uploaded my the trailer on to my mobile phone and showed it to a good number of people. I also recorded there responses. I asked many questions however the two main questions where that I asked wher 'What did you think of the trailer?' and 'Will you do and see the film?'

Audience Feedback

Here are the dominant comment that I received back from my audience:
- Engaging
- Great sound effects
- Looks professional / Very good editing
- Does not give anything away

From the feedback that I gained I can see that we have effectively created three great productions for our publicity campaign.
From the comments that we received I can see that we have create a teaser trailer that is really well edited and looked very professional meaning that we used the conventions of a teaser trailer that links back to our research and also used the editing software(iMovie) effectively. The genre of the trailer was easy identify by the production details and the sound effects that we used worked well within the trailer.
Our Unique Selling Point has also been highlighted by the audience as they like the use of a little girl as our the antagonist.

However there where some negative comment that I was given however this didn't discourage because I know that these comments will help me improve my trailer and the Publicity campaign as a hole.
Many did understand the title that we used, they though that it did not go with it. However many suggested the use of a voice over to go with the titles to would make it more much better. All of these comment will be taken on board, these are the comment that we will use to improve our trailer in our final edit.
Overall I feel assertive that our production fully serve the purpose as a marketing campaign.