Evaluation Q4 - How did you use media technologies in the construction and research planning and evaluation stage?

How did you use media technologies in the construction and research planning and evaluation stage? All through the project, both in research and planning a wide range of media technology have been used to construct my three productions for my campaign. Here are the main media technologies that I used in three simple sections I began using filming equipment when we when out to shoot our trailer I used a still Cannon camera to take picture for our film magazine and poster and call take images to evidence our say our shooting for the trailer. I used a Sony video recorder to shoot my footage. I then used a Firewire that connected the video camera to the computer. I used an apple mac computer for the duration of my work however unavailability of one meant I had to use a PC. I then import the footage on to iMovie Premier which is an editing software installed on the Apple Mac computers. This is where we began editing, cutting up the different bits of footage and putting it into chronological order. I added my non –copyrighted music sound effects and added a voice over on my titles. In my second and final edit of my trailer I created my own sound effect on music software call logic Pro 9 with is a music producing software, I am very familiar with this software because I use it often. Once I edited the trailer and the sound voice over added, the footage was exported as a QuickTime file, the video was converted in to web format reducing the size of the video. This means that the video can be view online. The Still images are also manipulated in Adobe Photoshop were they were resized, crop, adjusted then convert into JPEG file so they can be viewed online. These image where used for the production of the film poster and magazine. I also used Photoshop to create my Magazine cover and Film poster; I also created by production detail for my teaser. Once I had completed the production details in Photoshop I then had to convert them into JPEG then in import them into iMovie Premier. All three of my productions for my campaign where upload onto an online blog website called Blogger where my evaluations in video, images, audio and text can be observed. This is a very modern way in accessing media, very popular with the technological side of our target audience. This is a big advantage to my marketing campaign because it can be accessed by my target audience globally easily increasing my chance of having a bigger fan base.  The social network site like Facebook and Youtube are also a great asset, this mean that information prior to the film’s release could be retrieved via the target audience through a website used repeatedly by them. Any video that I want to upload on to my blog will first be converted by blogger that posted. If there are any faults with the upload then the alternative will be to upload it on to Youtube then take the link and post it on your pages. Instead of writing so much text blog my evidence in many different way to try and sport my blog I created PowerPoint  presentation, I then upload the onto it on to Slideshare and Prezi websites that allows you to present presentations online I also used. I also used Flickr to upload my images of my(script, shooting schedule, shot list) to also shorten my blog, creating a more dynamic way of viewing lengthy information, making it easier to take in. Part of the audience feedback was to gather feedback by collecting comments from YouTube and Facebook, using the internet as part of a marketing campaign is a current way of accessing a specific target audience, in my case, an audience of teenagers and young adults who will be frequent users of the internet.